1. Overview

This Sending Policy describes how SakuraOcean LLC ("Sendly") handles the addition of contacts to our platform, how recipient lists are managed, and what standards all users must meet when sending email through our Services. This policy applies to all sending methods available on Sendly, including CSV imports and API-based contact management.

Sendly is a permission-based email platform. We do not allow unsolicited email of any kind. All contacts added to the platform must have explicitly consented to receive communications from the sender.

2. How Contacts Are Added to Sendly

Sendly currently supports two methods for adding contacts:

a. CSV Import

Users may upload contact lists by importing a CSV file through the Sendly dashboard. During the import process, users are required to confirm that:

• All contacts on the list have explicitly opted in to receive emails from the sender.
• The list was not purchased, rented, scraped, or obtained from a third party.
• Each contact provided their email address directly to the sender for the purpose of receiving communications.

Users who cannot confirm these conditions are not permitted to import the list. Sendly reserves the right to review imported lists and suspend accounts where imported contacts do not meet these requirements.

b. API

Users may also add contacts programmatically via the Sendly API. API-based contact addition is subject to the same permission requirements as CSV imports. By adding a contact via API, the user asserts that the contact has provided explicit consent to receive communications from that sender.

Sendly monitors API usage for patterns consistent with bulk additions of unverified or low-quality contacts, including high bounce rates and complaint spikes following large imports. Accounts exhibiting these patterns may be suspended pending review.

3. Consent Requirements

All contacts must have given clear, affirmative consent to receive email from the sender before being added to Sendly. Acceptable opt-in methods include:

• A signup form on the sender's website where the contact voluntarily submitted their email address.
• An in-product registration flow where the contact explicitly agreed to receive communications.
• A checkout or account creation process that included a clear opt-in to marketing or transactional emails.
• A double opt-in process where the contact confirmed their subscription via a verification email.
• A direct business relationship where the contact provided their email for the purpose of receiving communications from the sender.

The following are not acceptable sources of contacts:

• Purchased or rented email lists, regardless of the claimed permission status.
• Scraped or harvested email addresses from websites, directories, or social media.
• Lists obtained from data brokers or lead generation services.
• Contacts added without their knowledge or explicit consent.
• Email addresses collected via incentivized sign-ups where the primary incentive was unrelated to receiving communications.

4. Sending Standards and Thresholds

To protect the deliverability of all users on the platform, Sendly enforces the following sending thresholds on a rolling basis:

• Hard bounce rate: Must remain below 4%. Hard bounces indicate invalid or non-existent email addresses and are a strong signal of poor list quality.
• Spam complaint rate: Must remain below 0.08%. This threshold aligns with Gmail and Yahoo's sender requirements.

Accounts that exceed either threshold will have their sending automatically suspended. Users will be notified by email and given the opportunity to remediate their list before sending is re-enabled. Repeated violations may result in permanent account termination.

5. Unsubscribe Handling

All marketing emails sent through Sendly must include a functional unsubscribe link. Sendly automatically appends unsubscribe functionality to outgoing emails where required.

When a contact unsubscribes, they are immediately marked as unsubscribed in Sendly and will not receive further marketing emails from that sender. Users are prohibited from re-adding unsubscribed contacts to active sending lists.

Transactional emails, such as password resets, billing receipts, and account alerts, are exempt from unsubscribe requirements but must not contain marketing content.

6. Bounce Management

Sendly automatically processes bounce notifications from receiving mail servers. Hard bounces, permanent delivery failures indicating an invalid or non-existent address, are immediately suppressed and will not be retried. Soft bounces, temporary delivery failures, are retried a limited number of times before being suppressed.

Users are responsible for maintaining clean lists. Continuing to send to addresses that have previously bounced is a violation of this policy and may result in account suspension.

7. Spam Complaint Handling

Sendly processes spam complaint feedback loops (FBL) from major inbox providers. When a recipient marks an email as spam, the complaint is recorded against the sending account and the recipient is automatically suppressed from future sends.

Users whose accounts accumulate complaint rates above the 0.08% threshold will be notified and their sending suspended until the issue is resolved. Persistently high complaint rates are treated as a signal of non-permission-based sending and may result in permanent termination.

8. Prohibited Content

In addition to the contact and consent requirements above, all emails sent through Sendly must comply with our Acceptable Use Policy. The following content is prohibited in all sends:

• Spam, unsolicited bulk email, or any message sent to contacts who have not opted in.
• Phishing, spoofing, or any attempt to deceive recipients about the sender's identity.
• Malware, malicious links, or any content designed to harm recipients or their devices.
• Content that violates any applicable law, including CAN-SPAM, CASL, and GDPR.
• Deceptive subject lines or "from" names that misrepresent the sender.

9. Enforcement

Sendly monitors all accounts for compliance with this Sending Policy through a combination of automated systems and manual review. Actions we may take for policy violations include:

• Automatic suspension of sending when thresholds are exceeded.
• Manual review of sending activity and contact lists.
• Temporary or permanent account suspension.
• Reporting of violations to relevant authorities where required by law.

Users who believe their account was suspended in error may contact us at help@usesendly.app to request a review.

10. Contact Us

For questions about this Sending Policy or to report suspected abuse, contact us at help@usesendly.app.